As international tourism in Vietnam continues to bounce back, Da Nang has emerged as a vibrant hub for travelers seeking both relaxation and adventure. According to recent statistics, seven out of ten international tourists arriving in the stunning coastal city of Da Nang make their way to the Sun World Ba Na Hills resort—one of Vietnam’s most iconic tourism destinations. This remarkable statistic isn’t just a number; it reflects the enchanting experiences and unforgettable memories that await visitors at Ba Na Hills.

A Growing Trend in Tourism

In the first seven months of 2024, Da Nang welcomed an impressive 2.5 million foreign tourists, marking a substantial 34.7% increase compared to the previous year. This surge is projected to culminate in 3.5 million international arrivals by the end of the year, bringing tourism numbers back to pre-pandemic levels. A key driver of this growth has been a series of captivating events, including the much-anticipated Da Nang International Fireworks Festival 2024, which ignited a tourism boom across the city.

However, what truly sets Ba Na Hills apart is its ability to captivate visitors from around the globe, offering a unique blend of natural beauty, cultural richness, and exhilarating attractions.

A Temperate Paradise

For tourists hailing from countries with warm climates—such as Thailand, Malaysia, and India—Ba Na Hills is a refreshing escape. Known as a “temperate paradise,” this hill station allows visitors to revel in cool weather throughout the year. Imagine stepping into a realm where you can enjoy the charm of all four seasons while being surrounded by lush greenery and awe-inspiring landscapes.

Indian tourists have particularly embraced Ba Na Hills, with 132,000 visitors recorded by the end of July 2024. Many express their delight at the iconic architecture, including the magnificent Golden Bridge, while also enjoying the authentic Indian cuisine offered at the resort’s dedicated buffet restaurant. Muskan Tiwari, a visitor from New Delhi, described Ba Na as a “fairyland” for her family, where the combination of stunning structures and comfortable weather allowed for endless fun and relaxation.

A Cultural Kaleidoscope for Korean Tourists

For travelers from the Republic of Korea, Ba Na Hills resonates deeply with their penchant for unique experiences. As the largest international tourist source market for Vietnam, Korean visitors are drawn to the enchanting atmosphere reminiscent of an ancient European town. The picturesque landscape and highly Instagrammable destinations have made Ba Na Hills a favorite among Korean tourists, with one in three visitors to the resort hailing from the RoK.

Yong Sung Ok, the Southeast Asia regional manager of Hanatour—a leading travel company in Korea—highlights that Korean tourists have a special affinity for mountains and the exhilarating cable car rides that Ba Na Hills offers. “The most attractive aspect is being able to view the scenery from above,” he shared, emphasizing the breathtaking panoramas that await visitors.

Iconic Attractions Await

At the heart of Ba Na Hills lies the renowned Golden Bridge, which has captured the imagination of travelers from Europe and America alike. Selected as one of the “100 Greatest Places in the World” by TIME magazine, the Golden Bridge has become a must-visit landmark, drawing tourists who are eager to capture the perfect Instagram shot. With nearly 30,000 posts tagged #goldenbridge on social media, it’s evident that this stunning structure has become a global phenomenon.

The experience at Ba Na Hills isn’t just about the striking visuals; it’s also about the dynamic atmosphere. The resort is constantly evolving, ensuring that return visitors always find something new to explore. This summer, guests can enjoy an array of live performances, from skating shows at the central church square to the vibrant Beer King game during the beer B’estival festival. Notably, the Fairy Blossom show—featuring twelve types of art and performed by hundreds of international artists—takes center stage at Noel Plaza every day, except Tuesdays.

A Culinary Journey Awaits

No visit to Ba Na Hills would be complete without indulging in its culinary offerings. The resort has established itself as a haven for food lovers, featuring a variety of dining options that cater to diverse tastes. This summer, Ba Na Hills has unveiled the highest craft beer brewery in Vietnam, where visitors can savor fresh batches of Sun Kraft Beer, brewed with ingredients sourced from Germany, New Zealand, and the United States.

As guests delight in mouthwatering German beers and participate in festive activities, they can also enjoy the captivating fire dance shows and campfire performances by South American artists. Whether dancing the night away at the Cabaret Plus costume show or enjoying a peaceful evening stroll under the starry sky, Ba Na Hills promises an experience that transcends ordinary tourism.

A Destination That Keeps You Coming Back

Many international tourists find themselves returning to Ba Na Hills, drawn by the promise of new experiences and memories. The resort is not only a visual feast but also an adventure playground, offering activities that cater to every traveler’s desires. Lee Seo Joon, a Korean tourist, remarked, “What I love about Ba Na Hills is that every time I come back, I have a chance to experience something different.”

From the iconic French Village to the majestic Helios Waterfall, Ba Na Hills offers a diverse range of attractions that keep visitors enthralled. Here, guests can immerse themselves in the festival atmosphere, enjoying world-class performances without having to spend a fortune. With just a cable car ticket, visitors can access a full day of entertainment and joy.

Unforgettable Experiences Await You

With its unique attractions, rich cultural offerings, and breathtaking landscapes, Ba Na Hills has rightfully earned its reputation as a “magnet” for international tourists in Da Nang. It’s a destination that caters to the desires of every traveler, whether they seek adventure, relaxation, or culinary delights.

As Vietnam continues to recover its tourism landscape, the allure of Ba Na Hills remains as strong as ever. The resort invites you to discover its charms and create unforgettable memories that will last a lifetime. So, why wait? Plan your visit to Ba Na Hills today and experience for yourself the magic that has captivated millions of travelers from around the world.

Whether you’re seeking a romantic getaway, a family vacation, or an adventure with friends, Ba Na Hills promises a journey filled with endless joy and discovery. Don’t miss out on the chance to explore one of Vietnam’s most beloved destinations—your adventure awaits!